​Job Opportunities

Marketing Specialist

Welwyn Garden City celebrates its centenary in 2020! This is a major milestone in the life of a garden city of world renown - and we seek a freelance Marketing specialist to tell the world about it and get involved!

We are planning a series of events, projects and community-based initiatives highlighting the town's history which, as well as celebrating the centenary year, will leave a legacy to inspire future generations.

Some events are 'one off' to leave a lasting memory, whilst others are more enduring and will raise the profile of Welwyn Garden City on the national and international stage.

In total there are 14 signature events which are underpinned by many more projects being organised directly by community organisations, businesses, places of learning, the Local Authority and residents themselves.  Full details are featured on ​this website.

To steer them to fruition, a registered charity, Welwyn Garden City Centenary Foundation has been established by members of the community.  The Foundation now seeks to appoint a freelance Marketing Specialist to promote and support the aims of the Foundation through to 2021 and realise our vision:

  • ​To celebrate the relevance of Ebenezer Howard's ethos for healthy living as epitomised by Welwyn Garden City a hundred years ago, to today's debates about housing, sustainable communities, health and wellbeing;
  • To promote Welwyn Garden City as a desirable destination to live, work and play
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    To gain town-wide appreciation and pride in Welwyn Garden City, with associated involvement of schools and other stakeholders to ensure an ongoing legacy
  • To provide promotional and economic opportunities which will benefit Welwyn Garden City and Hertfordshire businesses

The Foundation is targeting 2018 to raise awareness, 2019 to get involved and 2020 to deliver.   The Foundation seeks to raise awareness and stimulate participation across all age ranges and sections of the community, truly a centenary for all.

Marketing Specialist Brief

The Marketing Specialist will be required to:

  • ​Develop a Marketing strategy and associated budget to raise awareness and participation in WGC's centenary locally, nationally and internationally.
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    Promote the WGCCF's activities in the public domain including preparation of written and digital communications and organisation of promotional events, eg. Brocket Hall launch reception.
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    Develop and implement a Social Media strategy.
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    Develop a commercial strategy for the WGCCF, including establishment of ticketed events, and appropriate merchandise and memorabilia that people will want to buy and own.
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    Identify preferred partners  in line with our procurement policyWork closely with internal and external stakeholders to identify areas of opportunity Liaise with other organisations wishing to run their own events

The successful applicant will report to the WGCCF Board, and work closely with the Project Coordinator and external fund-raiser.  The role is to be accomplished within a maximum of 21 hours each week.

Next steps

If you are interested in raising the profile of this exciting charity to ensure a successful Centenary, we would like to hear from you by Monday 17th September 2018!

To assist the Board of WGCCF in its selection process, we ask you to review the attached:

  • ​Website
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    ​Brochure
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    'Get Involved/ Garden Citizens wanted' flyer
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    Sails (x3)

​Please send constructive feedback on:

(a) what has been produced so far, and

(b) how you would promote the centenary between now and Autumn 2019.

In addition, please send your CV, day rate and details of three clients whom we may approach in the event that you are successful in being shortlisted to present to the selection panel addressed to:

Mrs Jennifer McCann, Company Secretary, via email to secretary@wgccentenary.org by Monday 17th September 2018.

Presentations are likely to be held early October.

This is an exciting 'once-in-a-lifetime' opportunity with great possibilities and one which we hope will kindle your interest too.

​SUPPORTING DOCUMENTS

Flags Graphics

​Corporate Brochure

Garden Citizens Flyer.pdf

​Procurement Policy.pdf